FINDING BALANCE

FINDING BALANCE

Client

HeavyWeight Beats

Date

Mar 12, 2019

Category

Brand Design

HeavyWeight Beats

Heavy Weight Beats is a rapper and producer with deep ties to the Chrisiain faith. The objective for this project was to create branding that balanced the bold and flashy energy of secular music with pristine nature of church culture.

Deliverables: Logo, Brand Marks, and Brand colors

LOGOS


We created a monogram logo informed by old English biblical font, and used the negative space in the logo to create musical brand marks.

Brand Colors

The color palette draws inspiration from church choir robes.

In the wild

  • BRAND GUIDELINES

    VISUAL IDENTITY

    WEBSITE DESIGN

    ILLUSTRATION

    ENVIRONMENTAL DESIGN

    MURALS

  • BRAND GUIDELINES

    VISUAL IDENTITY

    WEBSITE DESIGN

    ILLUSTRATION

    ENVIRONMENTAL DESIGN

    MURALS

  • BRAND GUIDELINES

    VISUAL IDENTITY

    WEBSITE DESIGN

    ILLUSTRATION

    ENVIRONMENTAL DESIGN

    MURALS