METHODICAL DESIGN

METHODICAL DESIGN

Client

Method Beer

Date

Jul 15, 2020

Category

Brand Design

Method Beer

Compared to their counter parts, Method Labs take on beer is a fun (and far less pretentious) process of brewing beer. The objective for this project was to create exciting illustrative designs for the brewery’s products and merchandise. We used their science and laboratory themes to highlight the creative and innovative nature of Method’s approach to crafting


Deliverables: Logo System, Brand Colors, Typography, Packaging Design, Brand Illustrations, Mural Design

LOGOS


Fun science fact! Carbon is play a huge role in the creation of life on earth. Since Method’s brand is built around the exciting and sometimes dangerous process of making new things, this logo was inspired by the caution labels of lab chemicals, and the hexagonal molecular structure of carbon.

Brand Colors

Some smoke, a little fire, and poisonous mixtures that just might kill you. Method’s brand colors were inspired by the image of a reckless scientist brewing up a whole bunch of trouble in his lab.

In the wild

  • BRAND GUIDELINES

    VISUAL IDENTITY

    WEBSITE DESIGN

    ILLUSTRATION

    ENVIRONMENTAL DESIGN

    MURALS

  • BRAND GUIDELINES

    VISUAL IDENTITY

    WEBSITE DESIGN

    ILLUSTRATION

    ENVIRONMENTAL DESIGN

    MURALS

  • BRAND GUIDELINES

    VISUAL IDENTITY

    WEBSITE DESIGN

    ILLUSTRATION

    ENVIRONMENTAL DESIGN

    MURALS